In the previous article, we told you about trends in creating advertisements in 2020. Today we are going to share with you some essential and fascinating information about the most trendy color of the coming year.
The Color of the Year 2020
What is this decision based on? Current trends.
Leatrice Eiseman, an executive director of Pantone Color Institute, said we are living in a time that requires truth and faith. Pantone Classic Blue 19-4052 is a color all of us can always rely on. "It is a color that challenges us to think more deeply, increase perspectives and open the flow of communication", mentioned Leatrice Eiseman.
Blue Color Worldwide
Many famous artists used blue color in their paintings. Giovanni Battista Salvi da Sassoferrato in his work "The Virgin in Prayer" showed a lady wearing blue clothes. "A girl with a Pearl Earring" from a Dutch painter Johannes Vermeer is also wearing the color of the year 2020. Many females in the pictures of an English artist Thomas Gainsborough are also wearing blue dresses or scarves.
Nowadays, blue is the color of France. It is also a color of the UN and the EU as it shows harmony, peace, and stability.
A Bit More about the Color of the Year 2020What is the meaning of blue as a color? What are your associations with this color? Imagine the blue sky and blue water... Calmness, tranquility, and devotion are the most frequent associations. Why? Blue tends to lower the heartbeat, blood pressure, and body temperature. Blue can slow your breathing and even change sleeping patterns. The color is also associated with protection and bravery. The most common color of police officers and some medical workers all over the world is not black or white but blue.
Blue Color in MarketingWhat brands come to your mind when you think of the blue color? Facebook, Ford, Visa, American Express, Nokia, Dell, VW? Why? Blue stimulates productivity!
How about food brands? Not many of them use blue. Same question: why? The reason behind is simple: the color suppresses appetite.
Is your office blue? No surprise if your answer is “yes”. Blue is the most frequently used color for offices and conservative corporate brands worldwide.
Where is the Color of the Year 2020 Used?
- Beauty Industry
- Home Décor
- Graphic Design and Packaging