Classic Blue 19-4052 as the Color of the Year 2020

Classic Blue 19-4052 is going to be trendy in 2020. How come?

Every year an American company Pantone does a lot of research in different industries. At the beginning of December, it announces the color of the next year. This December is not an exception, and the color of the year 2020 is Classic Blue 19-4052.

What is this decision based on? Current trends.

Leatrice Eiseman, an executive director of Pantone Color Institute, said we are living in a time that requires truth and faith. Pantone Classic Blue 19-4052 is a color all of us can always rely on. "It is a color that challenges us to think more deeply, increase perspectives and open the flow of communication", mentioned Leatrice Eiseman.

Once discovered in Afghanistan, the blue color was imported to Europe in the 14th century.

Many famous artists used blue color in their paintings. Giovanni Battista Salvi da Sassoferrato in his work "The Virgin in Prayer" showed a lady wearing blue clothes. "A girl with a Pearl Earring" from a Dutch painter Johannes Vermeer is also wearing the color of the year 2020. Many females in the pictures of an English artist Thomas Gainsborough are also wearing blue dresses or scarves.

Nowadays, blue is the color of France. It is also a color of the UN and the EU as it shows harmony, peace, and stability.

A Bit More about the Color of the Year 2020

What is the meaning of blue as a color? What are your associations with this color? Imagine the blue sky and blue water... Calmness, tranquility, and devotion are the most frequent associations. Why? Blue tends to lower the heartbeat, blood pressure, and body temperature. Blue can slow your breathing and even change sleeping patterns. The color is also associated with protection and bravery. The most common color of police officers and some medical workers all over the world is not black or white but blue.

Blue Color in Marketing

What brands come to your mind when you think of the blue color? Facebook, Ford, Visa, American Express, Nokia, Dell, VW? Why? Blue stimulates productivity!

How about food brands? Not many of them use blue. Same question: why? The reason behind is simple: the color suppresses appetite.

Is your office blue? No surprise if your answer is “yes”. Blue is the most frequently used color for offices and conservative corporate brands worldwide.

Beauty Industry

Pantone 19-4052 makes your eyes, nails and even lips look more dramatic. This color is suitable for people of all skin types. Classic blue is a good choice for a special occasion or a celebration of any important event.

Fashion

Blue brings elegance and simplicity. In a combination with some other colors blue looks more vivid. Blue can bring a different effect, depending on the material and textiles. This color also indicates freshness. Do famous people wear blue? Yes, Meghan Markle likes blue dresses from Jason Wu and other famous designers.

Home Décor

Blue means protection. Pantone Blue 19-4052 brings confidence into performance and transforms space through unique color combinations. Blue as a color for materials expresses traditions and elegance in every detail.

Graphic Design and Packaging

Blue is an ideal color for many applications in graphic design.  Blue conveys a message of credibility and reliability. And it is something that consumers need and expect. The first thing a customer sees is a package, and in order to be trendy, it needs to have some blue elements on it.

Conclusion

Pantone Classic Blue 19-4052 is a color of the year 2020. And like any other color, it conveys definite meanings. Calmness, devotion, freshness, and bravery are the key ones. Do these features represent your company or your products/services? Then you can freely use blue in your brand logo, product design, and packaging. Otherwise, you can experiment and add some blue elements to any of them! ;-)