About Textgain
Textgain is a company that designs and builds customized Artificial Intelligence software using Natural Language Processing tools. Textgain harnesses the power of data to make a genuine difference for society. Their AI tools are ethical and secure, made with a heart for innovation, and closely moderated by their teams. After a successful design stage, Textgain approached Whale for the production of their new web designs.
“Textgain has grown in the past years from a start-up offering a single SaaS-product into a full-service Artificial Intelligence company offering a wide range of products and services. We work on exciting projects with clients that have become long-term partners and a team dedicated to succeed each day.
With the company’s growth in recent years came new opportunities and a whole new set of needs. One of those was a rebranding that would better represent our team’s vision and attitude towards tech and AI, especially in the field of AI for social progress.
After months of hard work and dedication, we are proud to officially announce our newly designed Textgain website. A big thanks to the team at Whale Agency who helped us migrate to a headless WordPress environment to improve overall performance and flexibility.”
Redouan el Hamouchi - COO & Founder of Textgain
The challenge
Textgain had internally built their first website, they needed support in building their second one, with the newest technology stack available. Redouan el Hamouchi got in touch with Whale Agency thanks through a referral of Kyrill Poelmans Co-founder of Textmetrics. Upon a quick conversation and exchange of thoughts about the design production, we got started. Additionally, Textgain is active in the AI industry sharing datasets, case studies, insides and even more. It is important that the website allows for faster content publishing/changes than other websites.
The solution
Produce Texgains website designs using Wordpress as a headless CMS. Capitalize on the newly improved Gutenberg editor for page content editing. Make use of React as a framework for wordpress thanks to Frontity. Create a good development workflow by utilizing Vercel’s deployment and performance features.
Why Wordpress?
- Wordpress powers 43%+ of the web
- User-friendly and extensible
- Powerful block editor (extensible with React)
Why React?
- Great developer and user experience
- Scalable and well established framework
- Largest open source front end community in the world
Why Frontity?
- Server Side Rendering Ready (Great for SEO and Dynamic Content)
- Lighting fast loading
- Extensible
- Battle tested (by Tiktok, CNBC, Forbes, and many more)
Why Vercel?
- Great DX, leading to better production UX
- Vercel Checks for code additions without worrying about performance downsides
- Real time observability, to measure real time user interaction with the application, so we can monitor performance
The outcome
“Fun, refreshing, and efficient workflow during our collaboration. Our new website looks amazing and professional thanks to Whale’s efforts. Additionally, they provided ample support during the setup.”
Lisa De Smedt - Linquistic and Data Scientist at Textgain
Happy content editing team, fast page generation (on brand) as well as improved speed & markup performance for Textgain’s website.

