Google+ allows brands (marketeers) to email their followers on their social network. This is something that Facebook has never allowed, and it represents a whole new dimension for marketers to explore and or explode their “plussers”.
We’ve always called Google + the “sleeping giant” here at Whale Agency, and we are more than ecstatic to notice that their social network strategy is changing in 2014. The statements that are shown below make us feel confident about Google+ , their possibilities as a leading social network and their choices to connect with customers.
Google segregated emails into Inbox, Social, & Promotional
This improves the overall user experience. Google understood that people do want to read promotional messages, but they don’t want to be interrupted when they want to access their inbox – especially at work or in school.
Google integrated YouTube comments with Google+
It also allowed content creators (brands or others) to interact with real people. People that couldn’t hide behind the mask of anonymity.
Google allows brands to email followers on Google+
The email would probably be in their promotional or social folder, but open rates are going to go through the roof with this new integration. We’re probably going to go from 0.05% to 3-5% on emails from Google+ communities.
Google+ isnt being banned at work or schools (yet)
Some people aren’t allowed to access Facebook and Twitter from work. It’s banned at a browser level. However, Google+ is not. Hence, a lot of people use Google+ from work, when they can’t access FB and TW on their computers. You’ve got their undivided attention for 8 potential hours; use this time to give them engaging content and meaningful discussions.
What do you guys think? Is Google+ going to be part of your Social Media strategy this year?