When you think of AR, what kind of companies come to your mind? Probably you have already at least heard or at most had some experience with AR Catalogues of IKEA. Some of you heard of Converse and other shoe brands that give you a chance to try virtual shoes on whenever you are. Ladies are aware of cosmetic brands that let you wear lipsticks and some other makeup when you take a selfie. However, have you ever heard of how B2B companies use AR technologies?
Even though many people cannot imagine how B2B companies use AR technologies, some enterprises with business clients have already been using this modern technology in their marketing campaigns. Today we are going to tell you more about how B2B companies use AR technologies for various goals.
How do B2B Companies Use AR Technologies?
1.Cisco
Cisco is a famous American company that specializes in IT and cybersecurity solutions. Some years ago, instead of bringing physical products to a trade show, Cisco was demonstrating all the products to the visitors with the use of AR. This method not only helped the enterprise increase sales but also acquire more customers and create brand awareness.
2. Ottobock
This American company manufactures prosthetic limbs. And some years ago, they started to use AR technologies to show not only their products but also excellent customer care. Thus, a company has created an App, that allowed both potential customers and salespeople to see how a product would match all the needs of a client and choose the best device. The use of AR helped an American company to improve customer experience and enhance brand creation.
3. Accuray
The company specializes in the production of rare and big medical equipment for screening different kinds of ontologies. Since the enterprise has business customers from all over the world, it is not physically possible to transport expensive and large machines for each business client. In order to inform a client, show all the benefits and abilities of the equipment, Accuray started to use AR technologies, showing all the details in the screening processes for medical specialists. This method helped the medical enterprise show its expertise and promote the brand.
4. SATS
This Asian enterprise provides food and getaway services in the aviation sector. The company has been using AR to educate its employees and increase the speed and efficiency of services. Likewise, hundreds of employees at the Singapore Airport scan different luggage and containers with AR glasses and see instructions and directions for the scanned items.
5. Network Rail
The British railroad company uses AR technologies to show passengers the future designs of bridges at the stations. Therefore, a special AR App was created so the passengers can see the designs at the stations they are located. Thus, AR technology not only made businesses closer to customers but also let customers share their minds about the designs of the bridges.
Conclusion:
Even though AR technologies are being used by B2C companies for a longer time, B2B enterprises also start to use them due to various purposes such as sales increase, brand creation, efficiency growth, customer care, and expertise demonstration. Would you imagine your business using AR technologies?
Do not hesitate to share your thoughts and concerns with us. The Whales are always there to make your business grow!
Sources
- B2B Marketing: Case Studies: Six Examples of VR and AR in B2B Marketing
- Rock Content: 2 Examples of Excellent VR Use in B2B Marketing