New storefront for Könighaus Infrarot
Konighaus Infrarot is a German manufacturer of infrared heaters. Market leader in Germany and Austria. With a 98% customer satisfaction, we can safely say that they know a thing or two about infrared heating.
Konighaus has been on a growth partnership with Whale Agency since 2019. We developed their first webshop and recently released their second website. That is what this blog post is about.
What are important aspects for building a new e-commerce in 2021 and ahead?
One of the most important aspects for the new webshop is performance. We see performance as a direct relation to positive user experience.
- Clear, to the point information.
- Crawlable by Robots (Google, Bing, Yandex, Duck Duck Go, etc)
- Clean metadata and schema markup
- Utilising WebP image format
- Are a few important things to mention for building a ecomm site for now and the years ahead.
As Google is putting more pressure on webmasters to adhere to Core Web Vitals KPIs. In short, Web Vitals are a set of quality signals for websites. Loading performance, Interactivity speed and visual stability are important aspects to look for.
Given those facts, we had to select our tech stack for the build, we ended up opting for a headless architecture, as it would allow for our front end to be separate from our back-end.
Recently we have been learning a lot on React, meaning that we were eager to use that too.
We ended up opting for Frontity (Which is now part of Automattic), and it was a great choice.
After settling this down, we kicked a wireframe/design process.
Our design process
Our last website was boxed and it had a lot of busy colors, we wanted to adhere to the new brand identity of Koenighaus which was more bold. We kept it in consideration for our wire framing process and sketching.
Designs were done on AdobeXD and our interactive prototypes were a mix of XD and Anima.
After creating our base templates, interactive elements and functional tools, we could start coding.
A few months later, we are happy to announce that we have launched the Koenighaus site.
Not only a website change, but also a Domain change. A switch that makes SEOers very scared.
We are currently monitoring all metrics of the site and are very excited to enter the next stage of our journey.
Conversion rate optimisation and Scaling SEO.
We invite you to take a look at the new Koenighaus Site, you can see it here: www.koenighaus-infrarot.de
If you want to make an order of an electric heater (we totally think you should) you can use the code "Könighaus" on checkout for a little discount.