Neuromarketing is something that not many people think about when they think of boosting their sales. In fact, neuromarketing is very important, especially, for Business-to-Customer Marketing. To make it simple, neuromarketing is a mix of psychology and marketing. In this article, the Whales are going to give you some information about how tiny things can significantly influence customer experience and sales.
What is Neuromarketing about?
When you come to the shop to buy candies, you see a great variety of them. Let us say you are not a sweet tooth and you want to bring a present to someone. You may think of a famous brand or maybe you remember some advertisements and they screaming at the back of your mind to pick exactly that box of candies. What if you are in a foreign country and all the brands are unknown to you? What will your decision be based on? Most likely the color will be unconscious but the main decisive factor.
Choosing the Right Color
"Color is 85% of why you purchased a specific product",
says Neil Patel, a digital marketing expert.
Colors may have a great impact on a purchase decision. When creating a design for your product, think of its color. There are 7 Million of colors in the world. And it is not easy to choose the right one for your audience without any prior knowledge or research.
Each color conveys a definite meaning in Marketing. For example, blue has a meaning of royalty and trust. It also makes people relaxed and calm. However, having too much blue color may bring a negative effect. It will bring a feeling of depression.
Black means power and authority. White, on the contrary, conveys purity, innocence and something good.
Red brings a sense of power, energy, attention, and this color looks very attractive to women. Moreover, red brings a sense of urgency as it increases heart rate with some time.
Green is a relaxing color. It brings a clearer vision to things and makes you get rid of a feeling of anxiety.
Yellow brings optimism. It is a color of brightness and excitement. The same is about orange.
Purple is a calm and powerful color, that brings authority, feeling of wealth and elegance. Purple color also makes things unique.
Pink conveys a feeling of innocence and kindness. Probably most of you think of a Barbie House and clothes for little girls when this color is mentioned.
These Two Colors are Important for Your Website
The colors you choose for a website are also very influential. Of course, they should represent your brand. However, if you want to bring more conversions, think of the colors you choose for your CTA. A digital marketing expert, Neil Patel, recommends orange and yellow as the two colors for "buy now" buttons. Both of the colors are bright, and a chance that a page visitor will skip them is very low.
Conclusion
Today we shared with you some basic information about neuromarketing, colors, and their influence on a purchase decision. In the next part of the Neuromarketing series, we will inform you about the meaning of music and smells for marketing.
References:
- Neil Patel: The Psychology of Color: How to Increase Conversion Rate
- Neil Patel: How to Use the Psychology of Color to Increase Website Conversions
- Khattak, Ali, Khan, Shan (2018): Color Psychology in Marketing