WHAT IS BRANDING?
There are thousands of definitions of “branding” or just plain old “brand.” One of the best definitions of brand I have come across is from the Tronvig Group. To them, a brand is “what sticks in your mind associated with a product, service, or organization — whether or not, at that particular moment, you bought or did not buy.” This might seem trivial and somehow confusing, and as here at Whale Agency we are extremely passionate about Branding, we thought of making an infographic to better explain the concept behind the word “brand”.
